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Opt-out Management for SMS in Engage

In the Audience section, you will find list showing the phone numbers of users who unsubscribed from the SMS channel to stop receiving communications sent through your Marketing template campaigns.

✅ From this section, you’ll be able to filter the information by date range and download the list.

ℹ Key information:
  • Offering users the option to opt out is a recommended practice to ensure a positive experience.
  • The Audience list is for informational purposes only and shows unsubscriptions from Marketing template recipients.
  • Campaigns sent using Utility and OTP (One-Time Password) templates cannot be linked to this process, as they are sent from a shared number pool.
▶Opt-out Management in SMS:
  • The opt-out process in SMS is done automatically when the user submits an unsubscribe request. 
  • Keywords like “stop,” “unsubscribe,” “cancel,” or “opt-out” can be used to trigger unsubscription.
  • Keywords are unlimited but must be single words, not full phrases. Their function is to trigger the opt-out and send a confirmation message. 
    • For example, if a user replies with “Stop” or “Cancel,” they will be unsubscribed.
  • Once opted out, the user will receive a confirmation message like “Your subscription has been successfully canceled.” From that moment on, they will no longer receive messages from the number that sent the communication.
  • If the user wants to resubscribe, they must send a specific keyword like “Start” or “Subscribe.”
⚠Important: For SMS, keyword and message configuration must be requested via a Service Request.

Explore the section and see some examples in the tour below ⬇
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