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Best practices for websites with tag manager

Ad blockers are plugins or add-ons that can be associated with different browsers (Firefox, Chrome, Safari, etc.), whose main purpose is to block advertisements. However, ad blockers have the ability to block any element within a website.

In the event that the bot is inserted through Tag Manager, these add-ons can also block and disable it, preventing users from seeing it and being able to resolve their queries through the tool.

  1. One option to avoid this problem is to add an add-on or solution on the website that is able to detect the presence of adblockers. If implemented, display a message suggesting the user to avoid the use of this browser extension, since it has a negative impact on the experience that the website offers, losing, for example, the possibility of having support from the virtual assistant because the conversation window cannot be opened.
  2. Another way to prevent this and guarantee a complete user experience is to insert the bot without the Tag Manager. Here we show you how to do it.  

Important: the use of ad blockers is a user's decision, they are not mandatory and can be enabled and disabled at the user's discretion.

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