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Manage the Exclusion List for Campaign delivery

The Exclusion List function in the creation of One-Time and Recurrent Campaigns is a key tool to improve the effectiveness and compliance of your communications. Through this automated process, you ensure that your WhatsApp and SMS Campaigns are sent only to the appropriate recipients by automatically filtering out those who are unsubscribed or restricted in the Opt-out list within the Audience section.

💡This not only reduces the risk of errors that could harm your brand’s reputation but also enhances regulatory compliance and optimizes your user segmentation.

☝Keep in mind: You can only use this feature if you have Opt-out management for SMS or WhatsApp enabled from the Audience section; otherwise, the system won’t be able to validate unsubscribed contacts.

✅Key Process Details:
  1. Number Validation: When this option is enabled within the Campaign, a validation process begins that reviews all numbers associated with the Audience to determine if any are on the Exclusion List.
  2. Campaign Processing: If no numbers are found on the Exclusion List, messages will be sent normally to all recipients. If one or more numbers are found on the list, the Campaign will return an error for those numbers. However, the system will still process and send messages to users not on the list, ensuring blocked numbers do not receive messages.
  3. Campaign Report Generation: Once completed, you can generate a detailed report from the Campaigns section using the View Details option for both One Time and Recurrent campaigns. The report will specify which numbers were found on the Exclusion List, helping you monitor and update your user base for future campaigns.
Discover the full process in the tour below ⬇
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