Get to know the Engagement section in Engage Analytics

In this section, you can analyze how your users engage with the content you’ve sent them, evaluating the performance of the templates used in your One-time and Recurrent WhatsApp campaigns. It facilitates user tracking based on their interactions for future communications and helps identify campaigns that need adjustments to optimize engagement and improve your results.

Key Data

This section is exclusive to WhatsApp campaigns.
Engagement is measured by:
- Number of clicks on the Custom Reply Button.
- Direct user response.
Please note that both on the platform and in the downloadable report, the information is displayed according to the local time zone of the user viewing the section in Engage.
The date filter allows searches up to a maximum of one month.

Explore the section details in the tour below.