Best practices for creating an avatar in Video Conversational IA

Since the AI conversational video avatar will be the visible representation of your brand on your website during interactions with users, it is essential that its tone, voice and appearance are in tune with your values and authentic message, without losing sight of the fact that it is also important that it is pleasant and captures the attention of users to interact, ensuring a positive experience and a favorable perception of the brand.

To create the avatar, you have the option of using a webcam avatar, recorded from a computer, or a studio avatar, generated from recordings made in a professional studio. 

Here are some recommendations for creating your avatar 

1. Attire 
   1. Accessories, make-up and hairstyle should be in line with your brand image.
   2. It is recommended that the accessories be subtle to facilitate final editing.
   3. The avatar's hairstyle should be uniform, without gaps and should not reveal the background.
   4. Avoid patterned garments for more accurate image editing and so that the background can be clearly separated from the avatar.
   5. Select clothing colors that are consistent with your website's color palette and are durable, even if the site colors change over time.
2. Body Language 
   1. Non-verbal language is key, since everything the avatar does will be part of the message it conveys.
   2. Make sure that if a person represents your avatar, he/she maintains an upright posture, with relaxed shoulders and head held high.
   3. Minimize sudden movements of the head and arms. They should remain relatively immobile.
   4. Facial gestures should be subtle, avoiding exaggerations in the mouth, eyebrows or eyes.
3. Production Day:
   1. The filming can be completed in half a day if all the steps are followed correctly.
   2. A production team can be in charge of casting models or actors, as well as managing the avatar style.
   3. Filming must be done in a professional film studio to ensure ideal lighting and all the necessary elements.
   4. Pay special attention to lighting to avoid shadows, which alter the final image of the avatar.
   5. Prepare a script for the actor or actress to read repeatedly in front of the camera.
   6. Filming should be medium shot, from the waist to the top of the head.
4. Voice and Tone
   1. The conversational AI video avatar will not have the same voice as the person who represents it. That is, if we choose a model or actor, we will be able to count on his image and movements, but not on his voice.
   2.  Synthetic voices are used and can be configured in 6 different languages.
   3. Synthetic voices can be selected according to the geographic and linguistic preferences of your audience, considering idioms or regionalisms.
5. Additional Considerations
   1. It is essential to obtain written consent from any person representing the avatar, be it a celebrity, model, actor or someone from your company.
   2. Clearly defines the duration of validity of such consent and any other use of that person's personal image.