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Differences between Insert Image and Image Complement

This comparison chart summarizes the specific features of the Image Complement and the Insert Image function, helping you quickly and easily identify which option to use depending on your use case.

Feature
Image Complement
Insert Image
Channels
Available for all channels, except Facebook Messenger.
 All channels
Supported formats
JPG, PNG, and JPEG
JPG, PNG (and GIF for the Web channel)
Maximum image size
5MB
2MB
Number of imagesYou can add a single image. However, if you're working on the Web channel and need to include more than one image in a single response, you can add multiple Image complements, one for each file you want to display.
There is no fixed limit, but it is recommended to evaluate the channel and the experience you want to offer.
Recommended dimensions
It’s recommended to use the same dimensions if uploading multiple images, especially for visual consistency.
Upload via URL
Not applicable
Yes (URL must be public)
Compatible channels
AllAll
Reorder complements within the response
Allows changing the complement’s position, ordering it among other complements in the response.
Does not allow changing the image’s position relative to complements. Complements will always appear at the end of the response that includes the image.
Reorder text relative to the image
Not applicable
Specifically in Web, WhatsApp, and Facebook, you can define the order in which text is shown relative to images: Image before text. Image after text. Intersperse the image with text

✅ Key Facts:

→ You can use both options simultaneously.

→ Insert Image: Found in the text editor's toolbar.

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→ Image Complement: Configured from the complements panel at the bottom of the reply box.

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